Each region's Community Foundation runs its own application form, so the exact wording and platform will vary. However, the core questions are consistent because SWEF sets the framework centrally. Here's what you should expect to answer — and how to prepare a strong response.
Tell us about yourself — qualifications, work history, skills and hobbies.
Tip: This is a character question. Be specific and personal. Mention anything that shows reliability, self-motivation or relevant skill — even if it's informal experience.
Why do you want to run your own business?
Tip: Be honest. If it's because of a disability, caring responsibility or lack of employment options, say so — SWEF is specifically designed for people facing barriers.
Why are you applying to SWEF and what difference would the funding make?
Tip: This is your financial need question. Be direct about why other funding routes aren't available to you — personal savings, family support, bank loans etc.
Do you receive Universal Credit or other means-tested benefits?
Tip: Answer honestly. Receiving benefits typically supports your application — it helps demonstrate financial need, which is a core eligibility criterion.
What does your business do? Are you offering a service, selling a product or creating something?
Tip: Be clear and specific. Avoid vague descriptions like "I do marketing." Say exactly what you do, for whom, and how.
What experience do you have that supports this business?
Tip: Include volunteering, training, work experience or personal skills. This doesn't have to be formal — if your business is a hobby turned professional, say that.
Who are your customers? How will they pay you? How will you sell to them?
Tip: Show you've thought about this practically. Mention specific customer types, payment methods you've set up or plan to, and how you'll reach them.
How will you advertise and promote your business?
Tip: A website, Google Business profile and social media are all valid answers. Mentioning your GrowMark website here is directly relevant — it shows you're investing in digital visibility.
Why do you think your business is viable? Have you done any market research?
Tip: Even basic research counts — talking to potential customers, looking at competitors, checking demand online. Show you've tested the idea before asking for money.
Who are your competitors?
Tip: Name them. Knowing your competition shows market awareness. Explain what makes you different or why there's room for your business.
What percentage of your income currently comes from the business?
Tip: For the Business Grant, SWEF expects the business to be your sole work focus or heading that way. Be honest about where you are.
Provide a breakdown of estimated monthly costs and revenue.
Tip: Prepare this in advance — even a simple table. Income from sales vs outgoings (materials, hosting, subscriptions, transport etc). It doesn't need to be a full accountant-level projection.
What time, money or resources have you already committed to the business?
Tip: This is a commitment question. Mention any money you've personally spent, hours you've put in, equipment you own, or pro-bono work you've done.
What is your vision for the business?
Tip: Think 1–2 years ahead. Where do you want it to be? How will it affect your income and home life? Show ambition but keep it realistic.
How much are you requesting and what will you spend it on? Provide a specific cost breakdown.
Tip: This is the most important question. Be specific — "Website build: £595 ex-VAT" not "marketing." Include supplier names and prices where possible. Attach your GrowMark quote here.
What benefit will the grant have on your business?
Tip: Connect the spend directly to business outcomes. A website means customers can find you on Google, book online, see your services 24/7. Quantify where you can.
Have you applied to anyone else for funding?
Tip: Honesty is essential. If you've tried and been unsuccessful, say so — it actually strengthens your case. If you haven't tried elsewhere, explain why SWEF is the right route.
Provide a recent bank statement showing your account details.
Tip: You can obscure transaction data — they just need to see the account name, number and sort code. This confirms the business bank account exists.
How did you hear about this grant?
Tip: A simple factual answer. Mentioning GrowMark Digital here is fine if that's how you found out.
Provide the name and contact details of an independent referee.
Tip: Your referee must be independent — not a family member. A teacher, employer, youth worker, mentor, or community organisation contact all work. They'll be sent a separate form to complete directly.
(Referee form) What skills does the applicant have and how will they benefit from running a business?
Tip: Give your referee advance notice and context about your business. The more they know, the stronger their response will be.
(Referee form) Is the applicant a suitable candidate for this Fund?
Tip: SWEF is for people facing financial barriers. Your referee should be able to speak to your circumstances and your commitment to the business.