Because Google rewards sites that publish fresh, relevant content consistently. A static 5-page website with no new content slowly loses rankings over time. A website with a regularly updated blog that answers the questions your customers are actually searching for gains rankings month after month.
Each article is a new page Google can index and rank. A plumber who publishes "How to know if your boiler needs replacing" or "What to do if your pipes freeze" will rank for those searches. A plumber with just a homepage won't.
Eight articles per month — two per week. Each one is written to target a specific search term your customers are using, published directly to your site and structured correctly for SEO (proper headings, meta description, internal links).
This frequency is deliberate. Google notices consistent publishing patterns. Eight articles a month signals an active, authoritative site. Four a month is fine; eight is better.
A Knowledge Hub is a structured section of your website containing guides, explainers and answers to the deeper questions your customers ask. Unlike a blog (which is dated, news-style content), a Knowledge Hub is evergreen — it stays permanently relevant and builds authority over time.
Google loves Knowledge Hub content because it matches the way people actually search: "how to choose a boiler", "what does a retrofit coordinator do", "do I need planning permission for a loft conversion." These long-form, question-answering pages are what get featured snippets and high rankings for informational searches. It also makes your business look genuinely expert, not just another company with a brochure website.
We're transparent about this: we use AI-assisted content tools as part of our production process, combined with human editing and quality control. Every article is checked, edited and optimised by a person before it's published. We don't publish raw AI output.
This is how we can produce 8 quality articles a month at the price we charge. The alternative is paying a freelance copywriter £60–£100 per article — which would cost you £480–£800/mo for the same volume. We think the honest approach is better than pretending we have a team of 10 writers.
We write it. We research the search terms your customers are using and produce articles that target them. You'll receive a preview before publication and can flag anything that doesn't sound right for your business.
The more context you give us about your business, your customers and your services during onboarding, the better the content will be. But you don't need to supply copy — that's the whole point.
Facebook, Instagram and Google Business Profile — the three platforms that matter most for most UK small businesses. Google Business in particular is underused and very effective for local search visibility.
Eight branded posts per month — two per week. Each one is written in your brand voice and professionally formatted. We handle the scheduling and publishing; you don't need to touch it.
Indirectly, yes. Social posts themselves aren't a direct ranking factor, but consistent social activity drives traffic to your website, and Google notices traffic patterns. Google Business posts are the exception — they are indexed by Google and do contribute directly to local search visibility.
The main benefit of social media for small businesses is staying visible to people who've already found you — keeping your business in front of existing customers and generating word-of-mouth at scale.
Yes — we'll need posting access to publish on your behalf. We'll guide you through adding us as a page manager or contributor. We never need your personal login credentials — this is done through official platform settings.